Cookie Policy
This page explains how the Chedi Axis website uses cookies and similar technologies, what information they collect, and the choices available to you. We have tried to explain this as clearly as possible.
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1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, tablet, or mobile phone) when you visit. They allow the website to remember information about your visit — such as your preferred language or consent choices — making your next visit easier and the website more useful to you.
Not all cookies are the same. Some are set directly by the website you're visiting (first-party cookies). Others are set by third-party services that provide functionality embedded in the website, such as analytics or advertising tools (third-party cookies).
Similar technologies include local storage (used by this website for cookie consent preferences), web beacons, and pixel tags. References to "cookies" in this policy cover these technologies unless otherwise specified.
2. How We Use Cookies
The Chedi Axis website uses cookies to:
- Ensure the website functions correctly (essential cookies);
- Understand how visitors use our website so we can improve it (analytics cookies);
- Measure the effectiveness of advertising campaigns that may direct visitors to our website (marketing cookies);
- Remember preferences you have set during your visit (preferences cookies).
We do not use cookies to identify you personally unless you have provided your personal data by completing a form on this Website, in which case our use of that data is governed by our Privacy Policy.
3. Types of Cookies We Use
The table below describes the categories of cookies that may be active on this Website.
Essential Cookies
These cookies are necessary for the website to function correctly. Without them, parts of the site would not work. Because they are strictly necessary, they do not require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie consent choice (set via local storage) | 1 year |
| PHPSESSID | Standard PHP session identifier — maintains your session while you browse | Session |
Analytics Cookies
These cookies help us understand how visitors use this Website — which pages are visited, how long visitors stay, and where they come from. This data is aggregated and does not identify individual users. We use this information to improve the Website over time.
We may use Google Analytics (GA4) for this purpose. Google Analytics sets cookies in your browser to identify recurring visits and aggregate usage data. Data collected is transmitted to and processed by Google in accordance with Google's Privacy Policy and Data Processing Terms.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes individual users in Google Analytics | 2 years |
| _ga_[ID] | Maintains session state for GA4 | 2 years |
| _gid | Distinguishes users for a 24-hour period | 24 hours |
Marketing & Tracking Cookies
These cookies are used to measure the performance of digital advertising campaigns that may direct traffic to this Website. They help us understand whether advertising spend is reaching relevant audiences, and allow advertising platforms to optimize campaign delivery. They do not enable personalized advertising on other websites by default.
We may use the following advertising measurement tools, which each set their own cookies:
| Cookie / Pixel | Provider | Duration |
|---|---|---|
| _fbp | Meta (Facebook) — identifies browsers for conversion measurement | 90 days |
| _fbc | Meta (Facebook) — stores click identifier from Facebook ad | 90 days |
| _uetsid | Microsoft (Bing) — UET tag session identifier | Session |
| _uetvid | Microsoft (Bing) — UET tag visitor identifier | 16 months |
These cookies are only set if you have accepted marketing cookies through our consent banner. They are not set if you decline optional cookies.
Preferences Cookies
These cookies allow the Website to remember choices you have made — such as your language preference or display settings — to provide a more consistent experience across visits. Currently, the Chedi Axis website uses minimal preference cookies. This category may be updated as Website functionality evolves.
4. Third-Party Cookies
Some cookies on this Website are set by third-party services whose code is embedded in our pages. We have described the known third-party cookies in the table above (Google Analytics, Meta, Microsoft Bing). Each of these providers has its own privacy and cookie policies, which govern their use of data collected through their cookies.
We also embed a Google Maps iframe on the homepage to display our office location. Google may set its own cookies when this map loads. If you prefer to avoid this, you can decline optional cookies using the consent banner, or disable third-party cookies in your browser settings.
We review and update our list of third-party cookie providers periodically. If you notice a third-party cookie not listed here, please contact us so we can investigate and update this Policy accordingly.
5. Managing Your Cookie Preferences
When you first visit the Chedi Axis website, a consent banner will appear at the bottom of the page. You can:
- Accept All — enables essential, analytics, marketing, and preferences cookies.
- Decline Optional — enables only essential cookies; all other categories are disabled.
Your choice is stored in your browser's local storage under the key cookieConsent. You can change your choice at any time using the preference controls at the top of this page.
Browser-Level Controls
You can also manage cookies through your browser settings. Most modern browsers allow you to:
- View and delete existing cookies;
- Block all cookies or cookies from specific websites;
- Set preferences for different types of websites (e.g., block third-party cookies while allowing first-party);
- Receive a notification before a cookie is set.
Instructions vary by browser. Please consult your browser's help documentation for guidance. Note that disabling certain cookies may affect the functionality of this Website.
Opt-Out Links for Third-Party Tools
You can also opt out of specific third-party tracking tools directly:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
- Meta (Facebook): Manage ad preferences via your Facebook Ad Preferences.
- Microsoft Bing Ads: Use the Microsoft privacy settings.
- Industry opt-out: Visit Your Online Choices or AboutAds.info to opt out of interest-based advertising from participating companies.
6. Legal Basis for Cookie Use
Our use of cookies is consistent with Thailand's Personal Data Protection Act (PDPA) and generally accepted international standards for cookie consent.
- Essential cookies are used on the basis of legitimate interests in operating a functional website. They do not require separate consent.
- Analytics, marketing, and preferences cookies are used on the basis of your consent, which you provide through the consent banner. You may withdraw consent at any time using the controls on this page.
Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal. Once consent is withdrawn, cookies in the relevant categories will no longer be set on new visits, though existing cookies already placed may remain on your device until they expire or until you delete them through your browser.
7. Cookies and Personal Data
Some cookies, particularly analytics and marketing cookies, may process data that can be considered personal data under the PDPA (for example, IP addresses or identifiers linked to a device). Where this is the case, that processing is also covered by our Privacy Policy, which explains your rights and how to exercise them.
Where analytics or tracking data is transferred to service providers outside Thailand (for example, Google and Meta, whose servers are located in the United States), this transfer takes place under appropriate safeguards as described in our Privacy Policy.
8. Changes to This Policy
We may update this Cookie Policy from time to time — for example, if we introduce new third-party tools or in response to changes in applicable law. The current version will always be available at this URL and will display the date of the most recent update.
If we make material changes to how we use cookies, we will display a renewed consent banner so that you have the opportunity to review your preferences before new cookies are set.
9. Contact Us
If you have questions or concerns about our use of cookies, please contact us:
Chedi Axis Co., Ltd.
53 Narathiwat Ratchanakharin Road, Yan Nawa, Bangkok 10120
Monday – Friday, 9:00 AM – 6:00 PM (Bangkok time)